Welcome to the seventh episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast. 

In this seventh episode, we are joined by Tracey Northcott, the founder of Tokyo Family Stays, which provides short-term rentals for those looking for an apartment and authentic home in Japan. She has successfully scaled her business to more than 25 listings and has been able to scale a solid business with two full-time staff and freelancers. Join us as Tracey shares her inspiring journey of scaling her company to its current success, all the while maintaining her unwavering commitment to ethical business practices that prioritize the welfare of both staff and customers.

Show notes:

00:00 Introduction 

3:19 Tokyo Family Stays and How It Began

8:01 Part-Time Residence

8:55 Target Market and Ideal Customer

15:58 Stage 1

18:23 Meeting the Demands

22:07 Challenges Faced in Stage 1

24:12 Building a Relationship with Local Communities

26:15 Debunking Myths about Living in Japan

27:27 Taking More Foreign Customers 

29:33 What Would Define The 2nd Stage?

37:12 Creating A Brand 

41:10 Being An Ethical Business Owner

43:15 Stage 3: Challenges and The Pandemic

46:34   How Did You Overcome This Challenge?

50:23 Why is Automation Important in The Next Stage?

57:26 Global Best Practices

1:05:01 What’s Next?

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Links from Guest Appearance :
Linkedin | Tokyo Family Stays

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The Japan Scalers Podcast is produced by our companies Scaling Your Company & SmartStart

1. Scaling Your Company : 1 on 1 advisory on sales, marketing, management


2. Scaling Your Sales : Courses to increase your sales in Japan.


3. Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO


4. SmartStart : Japan Incorporation Services

Discover how SmartStart can simplify your incorporation journey and fuel your growth in Japan : ⁠⁠⁠⁠⁠⁠⁠⁠https://smartstartjapan.com/⁠⁠

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